The Australian Open: online with Ooyala
January 17th, 2012 [ Posted by Thomas T ]The 2012 Australian Open Tennis is on again in Melbourne – with the world’s best tennis players in action, including Djokovic, Nadal, Federer, and local Aussie hero’s such as Stosur, Tomic and Hewitt.
Tennis Australia has enhanced the multimedia capability of its website by partnering with IBM and Ooyala. Ooyala is the platform delivering video highlights and the engine behind the scenes managing, tracking and reporting on all the video content. Seamless optimisation for desktops, mobile devices and, of course, the iPad, makes sure visitors get the very best user experience every time, wherever they are and whatever they’re using.
The Australian Open website uses a customised Ooyala video player that allows for videos to be tagged and filtered by different categories. They’re also utilising a logo watermark over the video feed, maximizing their brand positioning. Users can share their favorite videos with friends using Facebook, Twitter or email. The Backlot administration system behind Ooyala will allow their webmaster to track, measure and evaluate the most popular videos how well their content has been consumed and shared across the globe.
Pre-roll and hyper linking capabilities within Ooyala are used to allow key sponsors access to the pre roll spots before playing the video content. For example, McDonalds have leveraged this sponsorship opportunity to link through to their McDonalds Facebook page.
The Australian Open has leveraged the Ooyala Live streaming capability and provides live streams around the globe. By applying Geo-blocking functionality they are able to stream live feeds to markets that do not conflict with other contractual arrangements (So, if you’re viewing in Australia, you will be blocked from the live stream).
This is a great example of how Ooyala is supporting sporting bodies and corporations in leveraging the power of video and the Internet.
Find out more about how Ooyala can aid your video content management.

















