webqem blog

You’ve seen him on TV. You were probably repulsed by the little fellow. Now you can be disgusted all over again, online!
View Wizard Health Check ad

For those who think that Flash is all about overblown intros and bandwidth busting graphics, take a look at this page. The Stock Quote box on the right hand side is a small flash application. Enter a code and the flash app sends and receives just the few bytes of info needed to provide the quote. Not only is this a whole lot quicker for the user than a typical refresh of the entire page (60+ kb each time), it’s saved E*TRADE a fortune in bandwidth costs.
View E*TRADE (US) web site

Seamless integration of Allianz’s TV Infomercial into the home page, with automatic bandwidth detection for low and high speed users. All you need is Flash.
View Allianz home page

Those crazy Scandinavians… What will they think of next? Chances are you might have seen this popular flash site where you get to play at being a cow and making your own home movies but, if not, you’re in for a rare treat. Turn up the speakers!
View Milko Fjallfil web site

Mmmmm…. Tasty. A remarkably cute Flash site that manages to make processed biscuit things in the shape of goldfish seem almost appealing.
View Goldfish Snacks web site

Redesigned from the ground up, this site is fully editable by the good people at Edgington & Alfonso Lawyers – using Macromedia Contribute
View EA lawyers site

Some real lateral thinking has resulted in the novel navigation on this Flash site. Zoom in, zoom out, have fun.
View Amplifier web site

‘Smell the Roses’ takes out the 2004 Small Business Awards.’Smell the Roses’ is a unique upmarket concept store specialising in beautiful flowers and exquisite gifts. Located in Northbridge, on Sydney lower north shore, they provide services for weddings, funerals and special events. They stand out in a highly competitive industry by being the only florist to have created high quality designer hat boxes and handbags to package its beautiful flower bouquets and exquisite customised hampers.

The business opted to profile its services and products with a professional web site from its initial launch. Since then it has managed to reach markets as far away as the United Kingdom and the USA.

“webqem design and developed a web site that has allowed our business to be showcased professionally to a very broad market including local, national and international clients”, says Sarah Davison, company founder. “Consumers and businesses from anywhere can view the products online and opt to either order direct via the internet, or call to discuss finer details”.

One of the main challenges that has faced ‘Smell the Roses’ has been to establish regular clientele quickly, as it had not one existing customer when it opened its doors a year ago.

The feedback we have received regarding the web site look and user friendliness is a credit to webqem. We are delighted the site reflects the same quality and elegance our product portrays.”

If you were lucky enough to hit the slopes at Perisher Blue this season, you hopefully managed to avoid hitting the many parked Land Rovers and Land Rover billboards on display. Land Rover’s huge sponsorship of the resort also extended into the online space with sponsorship of the very popular Perisher Blue snow cams. Further presence across ski.com.au and Fairfax snow sites meant all visitors researching snow holidays online were exposed to the Land Rover brand.

North Sydney Advertising Agency, Morris & Partners, have taken Land Rover online in a big way in 2004 – partnering with webqem to develop some very distinctive and successful online campaigns for the Land Rover and Range Rover brands. Online has been used in conjunction with an outdoor campaign, and the outdoor creative has translated well into the online environment.

As a brand campaign, the online is primarily being measured on its ability to elevate the luxury dimensions of the Land Rover brand, rather than on click through rates alone. Despite this, the ads are still generating higher than expected click through rates. Tracking research as well as click through rates will be used to measure the effectiveness of the campaign.