‘Smell the Roses’ takes out the 2004 Small Business Awards.’Smell the Roses’ is a unique upmarket concept store specialising in beautiful flowers and exquisite gifts. Located in Northbridge, on Sydney lower north shore, they provide services for weddings, funerals and special events. They stand out in a highly competitive industry by being the only florist to have created high quality designer hat boxes and handbags to package its beautiful flower bouquets and exquisite customised hampers.
The business opted to profile its services and products with a professional web site from its initial launch. Since then it has managed to reach markets as far away as the United Kingdom and the USA.
“webqem design and developed a web site that has allowed our business to be showcased professionally to a very broad market including local, national and international clients”, says Sarah Davison, company founder. “Consumers and businesses from anywhere can view the products online and opt to either order direct via the internet, or call to discuss finer details”.
One of the main challenges that has faced ‘Smell the Roses’ has been to establish regular clientele quickly, as it had not one existing customer when it opened its doors a year ago.
The feedback we have received regarding the web site look and user friendliness is a credit to webqem. We are delighted the site reflects the same quality and elegance our product portrays.”