Australian Online Advertising Soars
January 10th, 2005 [ Posted by Steve W ]Interview with Martin Hoffman, CEO, NineMSN
According to the Audit Bureau of Verification Services (ABVS) online advertising grew 58% in the 2003/2004 financial year to reach AU$300million.
There’s every indication we’ll see a continued meteoric rise this financial year with forecasts pointing to online making up 5% of total advertising spend for 2004/2005.
We asked Martin Hoffman, CEO, ninemsn for his thoughts on the current state of online advertising in Australia:
Why has there been such a huge growth in the past 12-18 months in online advertising?
One of the key drivers has been the size of the audience. More than 10 million Australians use the Internet every month and this audience has become too big for advertisers to ignore. Major brands are beginning to capitalize on the dramatic difference that online can make when used in a balanced, thoughtful and cross promotional way.
Coupled with this we are seeing media consumption habits change and it
Del.icio.us
Technorati
Digg
Slashdot