webqem blog

Ferrari for the weekend anyone? Limited Edition is an exciting private members club allowing access to the ultimate prestige and performance lifestyle. Membership enables just 300 members to access the Limited Edition Collection, including:

• A vast array of holiday homes located within two hours drive of Sydney;
• A fleet of the world’s finest cars from marques such as Ferrari, Lamborghini, Bentley, Porsche, Lotus and Aston Martin; and
• A fleet of watercraft such as Jet skis, powerboats and sailboats.

Limited Edition takes care of the anxieties associated with ownership, namely depreciation, insurance, maintenance, taxes and storage. Limited Edition members simply pay a one-off Joining Fee and thereafter an Annual Membership Fee. In addition to access to the immaculately maintained prestige lifestyle items, Limited Edition membership also provides unparalleled access to diverse calendar events and social days.

Given that there are only 300 memberships available, Limited Edition will be launching the Club via a prospectus in June 2006, with Memberships being allocated on a first-in basis.

How Limited Edition works:

Limited Edition uses a simple points system to access the prestige Lifestyle Items. Members are given annual points at the start of each Membership year, which may then be exchanged against usage of the Lifestyle Items subject to membership level.

There are three levels of Limited Edition membership that can be applied for: Platinum, Gold and Silver.

Each level is limited to 100 members only and offers a different degree of access to the Limited Edition luxury Lifestyle Items. The number of points deducted per day of the member’s booking depends upon the Lifestyle Item’s group number, the season and the day of the week the booking covers, all of which also have a numeric value.

The exact number of Lifestyle days to be enjoyed by a member during their membership year will therefore vary depending upon the Limited Edition Lifestyle Item a member decides to enjoy and when the member chooses to enjoy them. On average members will enjoy around 35 to 70 days enjoyment of the Limited Edition Collection.

webqem relationship

Limited Edition approached webqem late last year with a view to create a dynamic website for the Club. The website development is very important to Limited Edition as it plays a major part in the Club’s marketing strategy including allowing all potential Members to express their interest in receiving the prospectus. The website will also be used by Members to book Collection Items.

Webqem is also working with Limited Edition in formulating their marketing strategy, designing and broadcasting email and forms to its members notifying them of up-coming events and allowing them to vote for new Collection items.

Webqem responded very effectively to our need for a cost-effective yet high quality method of communicating the launching of the Club. We expect the online Prospectus order form to work extremely well as a way to gather initial interest in the Club’s membership. This will enable us to monitor interest in the club even before the Prospectus is launched as well as giving us a member database from day one. Larry and the team worked extremely quickly and kept me closely updated on progress with projects – seeking feedback at all stages to ensure that the end result had the striking yet sophisticated feel needed.”

Gavin Perry
Operations Director, Limited Edition