Swedish Video Stack
August 23rd, 2006 [ Posted by Andrew M ]Ikea has launched a fun new mini-site to promote their wardrobes. Like a remarkable kitchen mini-site they had created earlier which rotated through different kitchen scenes frozen in time, this new site is another engaging experience built in Flash.
A set of five well-appointed rooms, stacked one on top of each other, are visited by choosing levels from a set of elevator buttons, giving you a voyeur’s view of rooms as you pass up and down on your way to your destination.
The site makes good use of Flash video with people coming and going into the rooms, leading the viewer into the features currently being displayed.
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