Using campaign tracking in Adobe Connect Events

October 17th, 2007 [ Posted by Andrew M ]

The Event module for Adobe Connect allows you to track Event registrations by campaign URL, giving you the ability to determine campaign effectiveness through analysing the sources of your registrations.

When managing an event you select the “Enable Campaign Tracking” option from the Registration Questions page to activate this option, then locate the URL for the registration page.

Copy the URL and modify the address, adding “?campaign-id=” to the end with an additional unique identifier and use that new URL in any correspondence you use for the campaign’s registration pages.

This process is explained in further detail in an Adobe TechNote: http://www.adobe.com/go/c886a790

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