webqem blog

Ooyala has a high profile implementation in Australia with the Austereo Group, one of Australia’s most progressive and exciting entertainment based media companies headquartered in Sydney.

Ross Forgione, CIO at Austereo Group Ltd, said, “We’re delighted with how Ooyala has made online video a real and simple success for us. And now Ooyala is an even better option, given it’s always better to do business with a company that’s investing in the local market.”

The Hamish and Andy Farewell Tour is available as an on demand recording at 2DayFM. The boys got the surprise of their life when U2 dropped by their last Thank You tour show. Check out the quality of the recording.

webqem has been managing AdWords campaigns for a number of clients over the past four years, in financial, retail, health, and software markets.

For the last few months we have been running paid advertising campaigns at Google AdWords, Facebook and LinkedIn, observing striking differences between the three platforms. A major factor would be due to the different levels of targetting possible.

Each platform does allow a measure of targetting, as follows:

AdWords campaigns can be targeted:

• geographically (eg 20km radius around Sydney),
• by language
• by network (eg Google search, search partners, or display network partners)
• by device (eg desktops, phones with browsers, mobile carrier or operating system)
• by keyword
• by placement (for the display network)
• by demographic/gender (if available for display network)

Facebook campaigns can be targeted:

• geographically (eg 10 miles around specific cities)
• by age, gender, relationship status, language, education level, workplace, birthday
• by interest.

LinkedIn campaigns can be targeted by three of geography,company size, job function, industry, seniority, gender and age. Note that interests cannot be specified with LinkedIn.

Each platform allows bidding by CPC or CPM, and we tested both for each platform.
We compared the results of advertising a new online retail site providing hire services across the three platforms.

LinkedIn’s lack of targetting by interest or keyword left it lagging in third place, with the lowest click through rate, and by far the highest cost per click. LinkedIn’s suggested price for the demographic we targeted was over $4/click. LinkedIn visitors typically stayed on site for less than 30 seconds, and converted poorly.

Facebook provided the lowest cost-per-click – around 2/3 the cost of AdWords visitors. Facebook visitors tended to stay on site for around a minute, but only 10% came back for a return visit. They also converted very poorly. CPC advertising was clearly better than CPM advertising on Facebook for our client, with a much higher effective click through rate.

AdWords was a clear winner, with excellent click-through-rates, high pages per visit, low bounce rate, and solid conversion rate. The cost-per-click was acceptable, with the highly targeted campaign having excellent quality scores and numerous keywords with double-figure click through rates.

It does have to be said that organic traffic also performed outstandingly, with a high time on site, and double the conversion rate of the paid traffic. This was true for both Google and Yahoo, although Google provided 30 times the amount of traffic as Yahoo.

Google Adword’s ability to target an audience by keyword at a time when they are actively searching for infomation made it the best performer by a long way, for return on investment.

However as a branding platform for a new site, Facebook did provide a cost-effective method for a large number of impressions.

Here are illustrative figures from Google Analytics:

On Friday 6th August the new look Core Equity Services website was revealed.

Originally launching in March 2009, Core Equity Services represents the consolidation and history of some of Australia’s pioneers in straight-through equities trading and broking services.

Since that time, Core Equity is a leading provider of wholesale broking solutions to some of Australia’s largest financial institutions, offering a range of products and services.

The new look and feel is aimed to showcase the entire product range that sits under the Core Equity umbrella in a simple and easy to navigate website.

Mark Upton, specialist coach for the Adelaide crows, approached webqem for advice on how to solve their issues around reviewing game footage. Previously players and coaches had to watch the game together to gather feed back, which didn’t make efficient use of their time. The solution was eLearning, using Adobe Flash Media Server, LiveCycle Collaboration Service, Connect and Adobe Captivate Mark has created a remote access training environment and conduct regular training with interactive opportunities.

As a result, the Adelaide Football Club have streamlined access to training, greater flexibility for the team players and coaches to meet and discuss strategies in real time and improve retention of training information.

Read the full success story to find out more about how webqem helped the Adelaide Football Club

Massey University has officially announced this week the purchase and rollout of a number of Adobe Products.

Inline with Massey Universities 2020 strategy for teaching and learning, Mark Brown Director of Distance Education has announced the expansion of their electronic tool set to include:

• Acrobat Pro
• Adobe Presenter
• Adobe Connect

Acrobat Pro will enable them to enhance their accessibility, usability and quality of some of their online material. Presenter amplifies the teachers voice and provides a more engaging interaction with subject content online, and Connect will connect (pardon the pun) teachers with their students, including regular online tutorials, consultations with small groups, and offshore distance delivery.

Read the Massey article or view Adobe announcement presentation.

webqem looks forward to hearing the creative uses of these tools throughout the University.

The power of Adobe Connect Pro has found its way into a unique not-for-profit organisation by the name of Mensheds Australia. Mensheds Australia specialise in the health and well-being of men through local organisations that act like a social groups aka a ‘Men’s shed’.

One of the biggest challenges faced by Mensheds Australia was reaching men throughout the country, in particular in remote areas. Furthermore, even where men’s sheds have been established, successfully managing and maintaining them was particularly hard to achieve from head office in Sydney as each men’s shed requires resources, training, and detailed information 24/7.

So, thanks to the team at webqem, Mensheds Australia has implemented a very successful solution – Adobe Connect Pro. From an administrative perspective, Connect Pro has drastically reduced the cost of delivery, travel, training, and Occupational Health & Safety compliance. Explains managing director Peter Sergeant, “When you consider the thousands of documents and information packages used by Mensheds Australia to communicate and collaborate with individual men’s sheds and our partners everywhere, Acrobat Connect Pro is worth approximately $5 million to our organisation.”

Now Mensheds can conduct online meetings to remote areas via Connect Meetings. They can provide access to an plethora of information via the Connect Pro Training module, and can easily create engaging mulitmedia presentations via Adobe Presenter.

The feedback from supporters and stakeholders on the organisation’s portal, www.mensheds.com.au has been outstanding and exceeded all expectations. “Simply put, without Acrobat Connect Professional, we would not have been able to continue with our work at Mensheds,” concludes Sergeant. “We couldn’t deliver the volume of information needed anywhere near as efficiently and compellingly without the Adobe software.”

For more information about this success story, you can view a full article online.

Leading kitchen retailer – Australian Kitchen Industries (AKI), is prospering from the power of Adobe Connect Pro. In recent years, AKI has significantly grown and prospered into a large franchise. With this growth, communicating with, and training it’s geographically dispersed network of franchisees had become particularly difficult and more costly. To streamline training and communications company-wide, AKI found a cost-effective, powerful solution: Adobe Presenter and Adobe Connect Pro software.

Since implementing Connect Pro, AKI have noticeably benefited from the high-impact web conferencing and ease of access that eLearning provides. Over 400 people across the company are now using Connect Pro to conduct online meetings and training. The solution has been so successful that it, amazingly, paid for itself within the first seven months. The team from webqem were instrumental in implementing this solution, which involved: software procurement, installation, hosting & training. A full report is available online.

The number of people in the world using Adobe Connect Pro is set for a massive increase in users as Adobe has secured a huge US$9.5 million with the U.S. Marines Corps. The Marine Corps cited several factors for choosing the awesome Connect Pro: stringent standards for security, availability & quality, and the solution is “Joint Interoperability & Test Command Certified” – so troops can connect quickly across any Department of Defense network (who already have Connect Pro). Connect, being based on the Flash platform, which is on 98% of internet-enable  desktops, was, as always, a major selling point..

This deal was great news for our Connect Pro team at webqem, as it demonstrates the quality and high-value placed on one of our top solutions that we specialize in. We can only hope more of the armed forces choose Connect Pro as their preferred solution and expand the Connect user base. A full report on this is available online.

Building studies and virtual classrooms? You would not think they go together. However, a keen teacher from Armidale TAFE in NSW, has managed to successfully put the two together with the use of Adobe’s Connect Pro. Graeme Wilton regularly uses Connect Pro to teach his teach his Certificate IV in Building Studies course to a range of distance education students in North-West NSW. His students “absolutely love it”.  He says that “It’s added an enthusiasm that I haven’t seen for a while, but I must say that part of that would come from me because I’m a little ‘g-ed’ up about the whole thing too,” he laughs.

This is another Connect Pro success story that the webqem team was instrumental in – Good work team! You can read the full report here.

CCTVCOM is the internet portal of the largest professional television broadcasting media organisation in China. CCTVCOM was the official internet/mobile broadcaster for the 2008 Beijing Olympic Games, enabling millions of sports fans in mainland China and Macau to vividly experience Olympic videos built on Adobe Flash and Flex technology.

CCTV needed a solution that supported a large-scale, highly flexible, robust balancing network of high concurrent streaming media. Partnering with Adobe allowed them to deliver a compelling consistent Web 2.0 user experience, such as a 3D TV wall and seamless integration of viewing with live chat functions. The architecture involved a multi-city node origin/edge distribution mechanism.

During the games there were over 832 million visits, with over 46.6 million on-demand video playbacks delivered via Flash Media Server technology, with the maximum concurrent users of live chat room reaching 90,000 and over 10,000 video clips, including whole matches, highlights, extra new and interviews.

Read more about CCTV and FMS