webqem blog » client profile

Massey University

Thomas T — Mon, 07 Jun 2010 06:38:12 +0000

Massey University has officially announced this week the purchase and rollout of a number of Adobe Products.

Inline with Massey Universities 2020 strategy for teaching and learning, Mark Brown Director of Distance Education has announced the expansion of their electronic tool set to include:

Acrobat Pro will enable them to enhance their accessibility, usability and quality of some of their online material. Presenter amplifies the teachers voice and provides a more engaging interaction with subject content online, and Connect will connect (pardon the pun) teachers with their students, including regular online tutorials, consultations with small groups, and offshore distance delivery.

Read the Massey article or view Adobe announcement presentation.

webqem looks forward to hearing the creative uses of these tools throughout the University.

Congratulations Fortitude Capital

Andrew C — Thu, 04 Sep 2008 23:11:13 +0000

Long time client Fortitude Capital have recently been awarded “Hedge Fund of the Year” at the prestigious 2008 Australian Hedge Fund Awards. Well done Tim, John and the Fortitude team.

Digital Cadet to address shortage in online media people

Steve W — Sun, 13 May 2007 23:53:07 +0000

We’ve just completed a brand spanking new site for a brand spanking new venture… Digital Cadet.

An initiative of long-time Internet specialist Brendon Cropper, Digital Cadet is backed by the industry bodies and big names in online media. Aiming to address the shortage of skilled online media people, Digital Cadet provides an intensive 3 week course in market knowledge, practical training and industry mentorship.

Long Lunch raises over $250,000

Andrew C — Fri, 21 Jul 2006 03:32:36 +0000

The 4th Annual Sydney Breast Cancer Foundation Long Lunch on July 14th was a great success by all accounts, raising over $250,000 for the Sydney Breast Cancer Institute. Well done to the organising committee – we look forward to next years lunch!. SBCF is the fund raising arm of SBCI. webqem has been a sponsor of SBCF for the last 5 years.

Limited Edition – the ultimate prestige lifestyle

Andrew C — Sun, 15 Jan 2006 07:19:31 +0000

Ferrari for the weekend anyone? Limited Edition is an exciting private members club allowing access to the ultimate prestige and performance lifestyle. Membership enables just 300 members to access the Limited Edition Collection, including:

A vast array of holiday homes located within two hours drive of Sydney;
A fleet of the world

realestate.com.au

Steve W — Wed, 30 Nov 2005 03:24:55 +0000

Realestate.com.au has been making headlines and going from strength to strength this year. Whilst we’d like to ascribe this solely to our great online ad creative, we suspected there might be a few more factors at work. We fired a few questions at Kelly Millar, Marketing & Communications Manager, to get the low down…

realestate.com.au has had a great year in UV growth, what do you put that down to?

Yes we have had exceptional growth this year with our total UB’s just reaching a staggering 2.3 million in October! Furthermore, our gap over our nearest competitor Domain is now 1 million UB’s which puts us in a very strong leadership position.

We attribute our recent growth to the continuation of a strong marketing campaign this year, including SEO and paid search activity, offline brand activity, increased online display advertising and targeted micro-marketing via the realestate.com.au Property Guide. The significant marketing investment in the brand in the last 18 months is certainly paying dividends.

In the past 6 months you have redeployed some significant marketing funds towards the online medium. What is the reasoning behind the growth in online expenditure?

To date we have successfully built awareness of the realestate.com.au brand in key markets predominantly via mainstream offline advertising, with online activity focussed on SEO and paid search.

With the increasing use of the Internet amongst Australian consumers, especially the growing penetration of broadband, online is an increasingly important medium, particularly in the online classifieds category. For the real estate industry, the medium has incredible advantages over print, in that it enables consumers the ability to dynamically filter their searches for property according to their individual needs.

As an advertising medium we have seen more and more advertisers shift their spend to online, for both brand and response-based communications. Online allows us to maximise our reach nationally in an extremely cost effective manner. Moreover since online is a highly measurable and targeted medium, it has allowed us to continually evolve our marketing mix to maximise the effectiveness of brand and product specific messages over the last 6 months.

Having advertised online for 6 months now, will you continue with this strategy?

Our plan is to continue to invest in online display advertising, as well as SEO and paid search. In the coming months we are particularly interested in looking at new opportunities to promote the realestate.com.au brand, beyond traditional banner/display advertising.

Just as we constantly evolve our site, and the product offerings, so too we are aiming to maintain the cut-through and relevance of our online advertising, in an ever changing media landscape.

E*TRADE – going from strength to strength

Simon D — Wed, 22 Jun 2005 04:34:24 +0000

We’ve been providing E*TRADE with creative online solutions for over five years now. That’s about ninety-seven in web years (yes, that’s right, they’re like dog years, only more so). Anyway – continuing our client profile series we thought it an opportune time to catch up with Bryan Lip, Alliance Marketing Manager…

E*TRADE has been going from strength to strength over the past couple of years. What are the keys reasons for this success & growth?

Underpinning our growth has been providing a market leading product with a range of investment choices for customers. Over the past couple of years we’ve revamped our active trader products – Power E*TRADE and E*TRADE Pro, introduced our conditional orders service which assists in providing more discipline in share trading, online options trading, SMS alerts and our recently launched Contract for Difference (CFDs) service. This coupled with successful and valuable alliances including ANZ, Qantas, Bendigo Bank and Yahoo! has helped grow our customer base and build awareness with the Australian public.

What are your customers like? Why do they find your service so
appealing?

Our customers come from a broad range of backgrounds. You could have a mother of 3 in suburban Brisbane who in her spare time during the day looks at investment opportunities, to someone just out of university in Melbourne who is considering their first investment right through to a retiree in Broome who is thinking about what to do with their superannuation. The reason why our service appeals to such an array of customers is that we break down the barriers to investing. We equip our customers with the tools they need to make their own informed investment decisions. This includes real time market information, the ability to create watchlists, a choice of investment products, 7 independent research providers to give you investment ideas, all supported by free seminars, held nationally – just to name a few things.

Online communication is a big part of your acquisition strategy. Why is it working for you?

As a business which has originated from ground up with the internet as its key focus, we believe online communications is one of the most important avenues to grow our business. It works for us because in everything we do, we are results oriented. Campaigns we do run have a bottom line, return on investment impact. We have systems in place which we use to measure and evaluate which channels and creative executions work most effectively for us. The internet also allows us to quickly and efficiently communicate with customers and leads. The great thing with online communication is that this measurability and responsiveness isn’t always the case in other forms of acquisition based marketing.

E*TRADE is always looking at enhancing its offering. What new, and exciting things can we expect in the next 12 months?

Well, if I told you that I’d have to kill you… but seriously – we plan to continue to develop new products, refine existing products, but most of all, use all these refinements to the end game of continuing to be Australia’s leading online investment solution. In keeping with innovation, in July, we launched Contracts for Difference (CFDs) – the first online stockbroker in Australia to offer such a service. We also plan to continue our commitment to improving the financial literacy of all Australians including our customers.

Following the Adventure Kokoda Trail

Bruce A — Sun, 01 May 2005 03:59:28 +0000

Charlie Lynn established Adventure Kokoda in 1991 and has led 37 expeditions across the Kokoda Trail since then. We asked Charlie why the trail holds such fascination for so many and about the impact his new web site is having – both to his trekking company, and the people of PNG.

When I first trekked Kokoda with a solitary guide in 1991 I was struck by the rugged nature and wild beauty of the terrain. I was also disappointed by the neglect of such an iconic Australian symbol as I often had to cut and slash my way across the track. It is difficult to imagine why the secrets of Kokoda have laid dormant for so long.

This 96-kilometre jungle track that traverses some of the most rugged and wildly beautiful terrain on planet earth is the only link between the north and south coast of Papua New Guinea. It is inhabited by the bush Koiari and Orokaiva people.

Papua New Guinea almost defies description because of its geographic and cultural diversity. It has been variously described as land of a thousand cultures, a Parliament of a thousand tribes and the land of the unexpected.

Over the previous two centuries, Australia went out into the South Pacific as biblebashers and blackbirders; as carpetbaggers, captains and canegrowers. We sailed and traded and built and searched for both gold and souls. And, of course, we sought security for our country.

This security was breached when Japan entered the Pacific War with the bombing of Pearl Harbour on 7 December then swept unchecked down through Asia and the Pacific. They defeated the Americans in the Philippines, the British and Australian forces in Malaya and Singapore, the Dutch in what is now Indonesia

Ezypay – an Australian success story

Stewart J — Sat, 22 Jan 2005 01:50:40 +0000

EZYPAY are the largest provider of outsourced Direct Debit Billing in Australia.EZYPAY made its debut in the fitness industry in 1996 and pay-by-the-month billing was a key feature for potential fitness club members who could not afford annual lump-sum memberships. The EZYPAY system provided regular, automatic debit capabilities to clubs who could not afford to develop their own systems, or could not get approval for such facilities by their financial institution.

After consolidating this position as the leading direct debit company in the Fitness and Leisure industry, EZYPAY branched out to other industries. Today it provides services to such areas as Medical/Dental clinics, Veterinary Hospitals, Internet Service Providers, Childcare, Professional Associations, Charities and Photography Studios. They supply professional Services like Accountancy , Consultancy firms and Legal firms. Some of EZYPAY

The sweet smell of success

Larry A — Fri, 20 Aug 2004 02:34:51 +0000

‘Smell the Roses’ takes out the 2004 Small Business Awards.’Smell the Roses’ is a unique upmarket concept store specialising in beautiful flowers and exquisite gifts. Located in Northbridge, on Sydney lower north shore, they provide services for weddings, funerals and special events. They stand out in a highly competitive industry by being the only florist to have created high quality designer hat boxes and handbags to package its beautiful flower bouquets and exquisite customised hampers.

The business opted to profile its services and products with a professional web site from its initial launch. Since then it has managed to reach markets as far away as the United Kingdom and the USA.

“webqem design and developed a web site that has allowed our business to be showcased professionally to a very broad market including local, national and international clients”, says Sarah Davison, company founder. “Consumers and businesses from anywhere can view the products online and opt to either order direct via the internet, or call to discuss finer details”.

One of the main challenges that has faced ‘Smell the Roses’ has been to establish regular clientele quickly, as it had not one existing customer when it opened its doors a year ago.

The feedback we have received regarding the web site look and user friendliness is a credit to webqem. We are delighted the site reflects the same quality and elegance our product portrays.”