webqem blog

Why it’s the experience that really matters. The focus of competition in consumer markets today is rapidly progressing beyond the mere delivery of products and services to address the quality of the complete customer experience. Businesses that provide a better customer experience can boost revenues and increase margins through their ability to acquire and retain customers without resorting to price competition.

Online, it’s Rich Internet Applications (RIAs) that are bringing about this improved customer experience – and the contrast with the standard web forms and multiple-page web applications we’ve all become used to is startling. It’s worthwhile taking a look at the Macromedia RIA examples to understand what’s achievable.

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We’ve been relentlessly espousing the virtues of Web Standards for the past year. And with the promise of faster loading, easily accessible, future-proofed sites that display on a wider range of devices and platforms – why wouldn’t we?

Standards. Not a dreadfully inspiring word (let’s face it – it sounds downright boring) but the application of standards in web development is something to get excited about if you own or have anything to do with running a website. Really, it is (more…)