webqem blog

webqem are proud to be a member of the Australian Human Resources Institute, the national association for human resource  and people management professionals. AHRI has more than 60 years experience in providing specialist education, professional development and training.

This membership gives us  access to the latest people management knowledge, and comprehensive, current and relevant HR expertise.  Combined with our experience and in depth knowledge of digital media, this helps us stay on top of our game and help you to find your online solution.

We are looking forward to further relations with AHRI.

Congratulations to Kim McKay and Jenny Bonnin of True Green for the release of True Green Kids, their third True Green book launched this week in Sydney by Environment Minister, Peter Garrett, AM MP.

webqem worked with Kim and Jenny to produce the True Green @ Work E-Learning Program, creating it with a number of Adobe products including Adobe Flash and Adobe Presenter.

Visit the True Green site to read more http://www.betruegreen.com/

There’s a new Usability Consultancy in town (and by ‘town’ we really mean ‘the planet’!).

After many months of planning, well-known usability dude and all-round good guy James Breeze has resurfaced, launching Objective Digital.

“Oh, another usability outfit” we hear you say. And that’s kind of what we thought until we took a closer look at what James is promising. As well as the usual services you might expect from a Usability Consultancy, Objective Digital is offering cutting edge remote testing. A first for Australia. As James puts it:

‘If the product you’re creating is online, don’t gather your requirements, design it or test it in a lab; do it on the Internet’. James Breeze, Objective Digital’s founder.

… What this means in practice is that instead of your testing being tied to a relatively small sample of users in a testing lab at a particular time – it’s all done online. They recruit online, research online, report online and you can observe online.  Essentially – they can test anyone anywhere, globally.

We think that’s pretty radical… and should give new (and very real) meaning to the term rapid roll-out.

“Flying Around” Rich Internet Application wins the Macromedia MAX 2005 Award for Government Experience. (more…)

Paycorp is a specialist payments processing facilitator whose solutions enable merchants to receive electronic payment for their goods and services through multiple payment channels. (more…)

The Hiser Group is one of Australia’s leading usability design firms – providing specialist consulting services for developing intuitive interfaces in any situation where humans interact with machines.

At webqem, we’ve had the pleasure of working alongside Hiser on a number of projects – from complex online banking solutions to government web applications. We asked Mike Floyd, GM of Hiser Sydney, about the changes he’s seen in Usability Design in Australia over the last few years.

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emitch Limited (ASX Code: EMI) has appointed Lee Stephens as Chief Executive Officer. Lee has extensive experience in the sales and marketing areas of online advertising. He is a former senior executive with Fairfax Digital and jointly founded a media web development business. Most recently Lee has held a senior executive position with the Federal Publishing Company.

We asked Lee Stephens for his thoughts on the current state of online advertising in Australia:

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Interview with Martin Hoffman, CEO, NineMSN

According to the Audit Bureau of Verification Services (ABVS) online advertising grew 58% in the 2003/2004 financial year to reach AU$300million.

There’s every indication we’ll see a continued meteoric rise this financial year with forecasts pointing to online making up 5% of total advertising spend for 2004/2005. (more…)

If you were lucky enough to hit the slopes at Perisher Blue this season, you hopefully managed to avoid hitting the many parked Land Rovers and Land Rover billboards on display. Land Rover’s huge sponsorship of the resort also extended into the online space with sponsorship of the very popular Perisher Blue snow cams. Further presence across ski.com.au and Fairfax snow sites meant all visitors researching snow holidays online were exposed to the Land Rover brand.

North Sydney Advertising Agency, Morris & Partners, have taken Land Rover online in a big way in 2004 – partnering with webqem to develop some very distinctive and successful online campaigns for the Land Rover and Range Rover brands. Online has been used in conjunction with an outdoor campaign, and the outdoor creative has translated well into the online environment.

As a brand campaign, the online is primarily being measured on its ability to elevate the luxury dimensions of the Land Rover brand, rather than on click through rates alone. Despite this, the ads are still generating higher than expected click through rates. Tracking research as well as click through rates will be used to measure the effectiveness of the campaign.