webqem blog

There’s a new Usability Consultancy in town (and by ‘town’ we really mean ‘the planet’!).

After many months of planning, well-known usability dude and all-round good guy James Breeze has resurfaced, launching Objective Digital.

“Oh, another usability outfit” we hear you say. And that’s kind of what we thought until we took a closer look at what James is promising. As well as the usual services you might expect from a Usability Consultancy, Objective Digital is offering cutting edge remote testing. A first for Australia. As James puts it:

‘If the product you’re creating is online, don’t gather your requirements, design it or test it in a lab; do it on the Internet’. James Breeze, Objective Digital’s founder.

… What this means in practice is that instead of your testing being tied to a relatively small sample of users in a testing lab at a particular time - it’s all done online. They recruit online, research online, report online and you can observe online.  Essentially - they can test anyone anywhere, globally.

We think that’s pretty radical… and should give new (and very real) meaning to the term rapid roll-out.