webqem blog

Allianz Australia’s new website went live on Wednesday morning. webqem was involved in the design from the start, putting forward a number of different concepts for the site before perfecting the final design. We also wrote content for a few of the key landing pages. The main aims of the new site were to present a modern and professional shopfront, to provide an optimal customer experience online and to grow Allianz Australia’s direct insurance market.

We achieved these aims by creating:

• Clean, consistently styled, site wide branding
• Interactive primary navigation, using icons to establish a visual relationship to products
• Specific product landing pages, presenting key reasons for choosing each product
• Using orange for action buttons across the site to enable customers to get a quote or find out more information easily, irrespective of the section they’re in

Allianz Australia customers are now also able to view and renew their insurance policies online.