MLB.com, Major League Baseball’s online unit and one of the web’s most succcessful subscription services, is dropping Silverlight and switching to competitor Adobe Flash for the 2009 baseball season.
This is considered a major blow for Microsoft, whose Silverlight was used by NBC to stream Olympics content in 2008. MLB had previously been one of the most high profile Silverlight customers.
MLB.com streams live every Major League spring training, regular season and postseason game, via subscription, with over 1.5 million total subscribers since its debut on Opening Day 2003. Since that time, fans have accessed more than 1.8 billion streams of live and on-demand multimedia offerings on MLB.com, representing nearly 200 million hours of participation.
Adobe’s Flash Player is by far the largest video platform, installed on more than 98 percent of web-connected devices, while Silverlight is installed on about 25 percent.
The MLB two-year deal will see Adobe powering the MLB.tv live streaming service as well as its highlight and library video clips. MLB and Adobe will also work on rich Internet applications, providing content and features outside of the Web browser.
“Flash provides a TV-like experience. You turn it on and it works,” said Bob Bowman, president and CEO of MLB Advanced Media. “We want it to be flexible so we can add features…and it’s got to be scalable. We are the largest server of live entertainment in the country. Whether we are serving 20,000 for one game or 250,000 for another game, it’s got to be scalable over periods of time like nothing else.”