webqem blog

webqem is running a seminar on Adobe Connect focusing on driving down travel costs in your organization.

This event will include topics that will allow you to dramatically reduce training and travel costs while securely staying connected to people from all over the globe. We will show you how to create secure online meeting rooms within seconds, allowing you to communicate with greater frequency and quality and boost your audience attendance and participation. E-Learning, tracking and rapid content creation will also be covered.

The event will be running on the 18th May from 8am to 9:30am. It is to be  held at the Duxton Hotel, 1 St Georges Terrace, Perth, WA 6000 Au. If you would like to attend please email Thomast@webqem.com or register online.

If you thought it was hard to create a web page that looks consistent across the various browsers out there wait until you try creating an HTML email. In order to create an email that is going to work across the various email clients out there, both desktop based clients and web based email, you’re essentially forced to write HTML as if it was still the 90s – tables for layout, spacer images and minimal CSS. Even then you’re not going to get it looking perfect in every client due to many quirks and inconsistencies in the email client’s HTML/CSS support.

With this situation in mind the Email Standards Project has been launched by a group of people involved in the web industry. The project aims to educate web designers and developers about the importance of web standards for email, and to liaise with email client developers to provide assistance and feedback on standards support within their clients. The aim is to improve standards support within email clients, similar to the goals of the Web Standards Project for browsers.

HTML emails aren’t going away, so anything that can be done to make the experience more consistent for readers will benefit the businesses using email marketing, and make it easier for the web designers and developers to create great looking content.

Check out the Email Standards Project site for more information, and help spread the good word!